49
A consulting shortlist is the second decision. The first one was made in the sentence that described the problem, and it is usually the least evidenced line in the brief.
Istanbul — San Francisco
Notes
49
A consulting shortlist is the second decision. The first one was made in the sentence that described the problem, and it is usually the least evidenced line in the brief.
50
Teams do not reopen decisions because they lack discipline. They reopen them because nothing about the original decision was ever closed.
51
Reversible and irreversible decisions carry different risk. Most organisations run them through one process, and pay for it at both ends.
52
The important work is rarely the decision itself. It is the preparation that makes a decision clear enough to carry.
53
Most engagements begin before the visible brief. They begin where the question is still forming.
54
Growth creates signal. It also creates more meetings, more metrics, and more ways to lose the plot.