25
A strategy can be fully agreed and still decide nothing, because it names several good things without saying which one gives way when they collide.
Istanbul — San Francisco
Notes
25
A strategy can be fully agreed and still decide nothing, because it names several good things without saying which one gives way when they collide.
26
Companies climbing from $10M to $100M rarely replace their operating cadence. They lay a new rhythm over the founder-era one and run both, and the cost surfaces as decisions that get made twice.
27
Most companies attempt the shift as a cost programme with a new name. The order that works runs the other way: definition first, the edge next, and the budget last.
28
The evidence that reaches a major decision was assembled by people who hold a position on it. An objective diagnosis is the description of the business written before anyone needed it to say something.
29
Discipline does not keep a decision closed. A place to check it, and a rule for when it may return, does.
30
Every company runs an operating cadence, and almost none of them chose it. The rhythm on the calendar sets the maximum speed at which the business can notice something and act on it.
31
A board can change the target from growth to profitable growth in one slide. The company underneath was built to a different specification, and it does not change with the slide.
32
A consulting shortlist is the second decision. The first one was made in the sentence that described the problem, and it is usually the least evidenced line in the brief.
33
Teams do not reopen decisions because they lack discipline. They reopen them because nothing about the original decision was ever closed.
34
Reversible and irreversible decisions carry different risk. Most organisations run them through one process, and pay for it at both ends.
35
The important work is rarely the decision itself. It is the preparation that makes a decision clear enough to carry.
36
Most engagements begin before the visible brief. They begin where the question is still forming.